Macquarie Bank

Macquarie Bank

AnAIagentforallyourmoneyquestions.

  • Fintech
  • Brand Strategy
  • Brand Identity
  • Brand Platform Development
  • Integrated

2026

Context

Macquarie’s digital banking experience is already one of the best in market. But with the introduction of Q - their new AI-powered agent - they were ready to take things even further.

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Solution

This meant evolving the category from a transactional experience, into a conversational one.

Q lets customers ask questions, get answers, and actually talk to their money - a shift from managing finances to understanding them.

We partnered with the Macquarie team to bring Q to life - from strategic development and naming, through to the launch campaign. Our focus was making Q feel as intelligent as the tech behind it, but just as human.

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Credits

Macquarie Bank
Sarah d’Arcy, Head of Brand and Marketing
Hristos Varouhas, Director of Brand Strategy

Grace Vizor, Brand Strategy and Creative Excellence
Brad Eldridge, Creative Design Lead
Zarah Lumsdaine, Associate Marketing Manager

ABEL
Nicole Jauncey, Creative, Co-Founder
Simon Fowler, Creative, Co-Founder

Rachael Fraser, Strategy Partner
Phillip Robbie-Porter, Creative Partner
Rose Flowers, Project Director

Production
Production Company, Entropico
Kyle Blanshard, Managaing Director

Tom Stone, Creative Lead